I've run a freelance writing and research business since 2008. After leaving my job as Director of Research and Communications at Efficient Frontier, I started with reports and white papers based on companies' proprietary data. I've done quite a bit of executive ghostwriting and corporate blogging for B2B companies, primarily in online advertising. From 2012-2017 I focused on eBooks and blogging for HR and recruiting at Simply Hired and then Glassdoor. I feel proud that my work has contributed to creating more enlightened workplaces and helped companies create target-right marketing and advertising campaigns.
Where I am at my best is when I can work with a topic and audience over time, planning and creating content that establishes a company/person as trustworthy, approachable, and full of compelling information. Send a note if you'd like to work with me.
Reports and eBooks
My speciality is researching complex topics and synthesizing information from many sources to lead the reader though an argument to take action. I have a basic knowledge of statistics and have worked with large data sets in Excel as well as Ph.D. data scientists. I reference original sources whenever possible, citing experts, academic and company research. I enjoy interviewing experts and company leaders.
I wrote 50+ eBooks for Glassdoor. Here are a few. Please ask for samples.
I have written ~200 blog posts without my name on them. Attached is a complete list, or just take a look at these few.
From 2005-2007, I posted three times a week on the Hitwise blog (now defunct) while also writing weekly press releases. The blog was widely referenced by Internet industry professionals and press, and got me quoted in the New York Times and Wall Street Journal among other places. I also wrote a monthly column for iMediaConnection.
From 2007-2008, I established and managed a blog for Efficient Frontier (now part of Adobe). I edited contributions and managed relationships with industry press for our research program.
I have written bylined articles for executives at Efficient Frontier, Adobe, Simply Hired, BrightEdge. Articles have been placed in Search Engine Land, Search Engine Watch, MediaPost, Human Resource Executive, Recruiter.com, and HRO Today. One of the bylined articles I wrote was voted best of the year at Search Engine Land. Please ask for samples.